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Service, quality dan customer satisfaction
Tjiptono, Fandy; Chandra, Gregorius ANDI 2005
Perilaku Konsumen -- Manajemen Jasa -- Desain Jasa -- Kualitas Jasa -- Kepuasan Pelanggan -- Penawaran Jasa -- Model Servqual -- Pelayanan -- Kualitas
Pemasaran strategik: mengupas pemasaran strategik, branding strat...
Tjiptono, Fandy; Gregorius Chandra ANDI 2017
Pemasaran Strategi -- Pemasaran -- Orientasi Pasar -- Hukum Pemasaran -- Perencanaan Pemasaran -- Pemasaran Korporat -- Strategi Korporat -- Analisis Pasar -- Segmentasi Pasar -- Market Targeting -- Analisis Kinerja Pemasaran -- Positioning -- Marketing Metrics -- Marketing -- Man
Momentum: 18 kunci utama pengerak bisnis
Kartajaya, Hermawan
Bisnis -- Volatility Uncertainty Complexity Ambiguity (Vuca),Discover Adventure Momentum Outlook(Damo); Penggerak Bisnis; Era Digital; Marketing;Change Customer;Selling; Brand;Service
Kepuasan pelanggan: konsep, pengukuran dan strategi
Tjiptono, Fandy; Diana, Anastasia ANDI 2019
Pemasaran Strategik -- Strategi Ofensif -- Strategi Defensif -- Skala Pengukuran -- Customer Delight -- Loyalitas Pelanggan -- Consumer Behavior -- Loyalitas Pelanggan -- Pelanggan -- Etika Konsumen -- Keputusan Konsumen -- Pengukuran -- Model Loyalitas
Business Relationship Management and Marketing : mastering busine...
Michael Kleinaltenkamp; Wulff Plinke; Ingmar Geiger Editors Springer 2015
Business Relationship Management -- Relationship Management -- Business Relationship -- Marketing -- Customer -- Pemasaran -- Manajemen Hubungan Bisnis -- Hubungan Bisnis -- Csr
Digital marketing : strategi, implementation and practice
Chaffey, Dave; Ellis-Chadwick, Fiona Pearson 2019
Marketing -- Digitial Macro-Environment -- Digital Marketing Strategy -- Marketing Mix -- Relationship Marketing -- Digital Platforms -- Digital Customer Experience -- Campaign Planning -- Marketing Communications -- Digital Media Channels -- Social Media -- Viral Marketing
Bussiness in action
Bovee, Courtland L.; Thill, John V. Pearson 2017
Business -- Business Mindset -- Global Marketplace -- Business Ethics -- Corporate Social Responsibility -- Employee Motivation -- Human Resources Management -- Pricing Strategies -- Customer Communication -- Financial Information -- Accounting Concepts -- Financial Managemen
Metode riset dan analisis saluran distribusi : model dan penguku...
Suryanto, Mikael Hang; Lesmana, Trian Grasindo 2017
Metode Riset -- Saluran Distribusi -- Klasifikasi Konsumen -- Model Bisnis Distribusi -- Model Canvas -- Model Integrasi -- Model Just In Time -- Model Customer Satisfaction -- Sistem Manajemen Distribusi -- Analisis Bisnis Distribusi -- Analisis Swot -- Analisis Pasar -- Anali
Digital business and e-commerce Management
Edmundson-Bird, David; Hemphill, Tanya; Edmundson-Bird, David Pearson 2019
Digital Business -- Digital Business -- Digital Marketing -- Customer Relationship -- Supply Chain
Service marketing: integrating customer focus across the firm
Zeithaml, Valerie A.; Bitner, Mary Jo. McGraw hill 2018
Service Marketing -- Service Marketing -- Customer -- Service Design -- Gap Model -- Pemasaran -- Layanan
New Product Development for Dummies
Karol, Robin Wiley 2007
Product -- New Product -- Development -- Dummies -- Customers
Co-Create: how your business will profit from innovative and stra...
St. Martin's Press 2017
Business -- Business -- Customer Relations -- Business -- New Products -- Diffusion Of Innovations
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