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Principle of marketing
Kotler, Philip; Gary Armstrong; Marc Oliver Opresnik Pearson 2021
Marketing -- Marketing -- Business Markets -- Marketing Communication -- Advertising -- Public Relations -- Online -- Social Media -- Mobile Marketing -- Social Responsibility
Consumer behavior: buying, having, and being
Solomon, Michael R. Pearson 2020
Consumer Behavior -- Business Ethics -- Personality -- Lifestyles -- Buying -- Social Class -- Culture -- Social Media -- Persuasive Communication -- Decision Making Global -- Consumer Culture
Global Marketing
Keegan, Warren J.; Keegan, Warren J.; Green, Mark C. Pearson 2020
Marketing -- Marketing -- Marketing Mix -- Global Trade -- Marketing Communication -- Global Advertising -- Personal Selling -- Industry Analysis -- Competitive Advantage -- Global Competition -- Csr
Essentials of organizational behavior
Robbins, Stephen P. Pearson education 2018
Human Resources Management -- Organizations -- Organizatiobal Systems -- Emotions -- Personality Factors -- Motivation -- Communication -- Orgnizational Change -- Managing Stress -- Manajemen Stress -- Sistim Organisasi -- Organizational Behavior
Digital marketing : strategi, implementation and practice
Chaffey, Dave; Ellis-Chadwick, Fiona Pearson 2019
Marketing -- Digitial Macro-Environment -- Digital Marketing Strategy -- Marketing Mix -- Relationship Marketing -- Digital Platforms -- Digital Customer Experience -- Campaign Planning -- Marketing Communications -- Digital Media Channels -- Social Media -- Viral Marketing
Organizational Behavior
Robbins, Stephen P.; Judge, Timothy A. Pearson 2019
Organizational -- Organization -- Organization System -- Organizational Culture -- Job Satisfaction -- Personality -- Motivation -- Work Team -- Communication -- Conflict -- Negotiation -- Organizational Change -- Stress Management
Bussiness in action
Bovee, Courtland L.; Thill, John V. Pearson 2017
Business -- Business Mindset -- Global Marketplace -- Business Ethics -- Corporate Social Responsibility -- Employee Motivation -- Human Resources Management -- Pricing Strategies -- Customer Communication -- Financial Information -- Accounting Concepts -- Financial Managemen
Business communication today
Bovee, Courtland L.; Thill, Jhon V. Pearson 2018
Business Communication -- Professional Communication -- Interpersonal Communication -- Planing Business Massages -- Communication Challenges -- Writing Business Massages -- Completing Business Massage -- Digital Media -- Social Media, Visual Media -- Developing Presentati
Consumer Behavior Buying, Having, and Being
Solomon, Michael R. Pearson 2018
Consumer Behavior -- Consumer -- Product -- Culture -- Personality -- Lifestyles -- Communication -- Decision Making -- Buying -- Social Media -- Income -- Decison Making
Organizational behavior
Robbins, Stephen P.; Judge, Timothy A. Pearson 2017
Organizational -- Organizational Behavior -- Personality -- Motivation -- Work Teas -- Communication -- Leadership -- Organisasi -- Lingkungan Organisasi -- Konflik -- Struktur Organisasi -- Budaya Organisasi -- Manajemen Stress
The rise of consumer power : adopting the right marketing communi...
Schuster, Camille P. Pearson 2004
Integrated Marketing -- Consumer -- Branding
Integrated adverstising, promotion and marketing communication
Clow, Kenneth E.; Baack, Donald Pearson 2012
Periklanan -- Adverstising
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