Detail Katalog

ID: 5325

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The rise of consumer power : adopting the right marketing communication strategies

Pengarang:
Schuster, Camille P.

Penerbit:
Pearson

Tempat Terbit:
Singapore

Tahun Terbit:
2004

Bahasa:
eng

Integrated Marketing -- Consumer -- Branding

Deskripsi Fisik:
xvii, 132 hlm : Pearson; 2004

Nomor Panggil:
658.8 SCH R

Control Number:
INLIS000000000005325

BIB ID:
0010-072200000005325

Tersedia di OPAC Bibliografi Nasional Indonesia Karya Tulis Ilmiah Nasional

Nomor Barcode	Nomor Panggil	Akses	Lokasi	Ketersediaan
`2152015`	`658.8 SCH R`	Dapat dipinjam	Rak A - Koleksi Buku	Tersedia

Format MARC21 - Total 14 field

Tag	Ind1	Ind2	Nilai	Urutan
001	`_`	`_`	INLIS000000000005325	1
005	`_`	`_`	20220716121013.0	2
008	`_`	`_`	220716\|\|\|\|\|\|\|\|\| \| \|\|\| \|\|\|\| \|\|eng\|\|	3
035	`_`	`_`	$a 0010-072200000005325	4
041	`_`	`_`	$a eng	5
082	`_`	`_`	$a 658.8	6
084	`_`	`_`	$a 658.8 SCH R	7
100	`_`	`_`	$a Schuster, Camille P.	8
245	`_`	`_`	$a The rise of consumer power : adopting the right marketing communication strategies	9
260	`_`	`_`	$a Singapore: $b Pearson, $c 2004	10
300	`_`	`_`	$a xvii, 132 hlm$b : Pearson;$c 2004	11
650	`_`	`_`	$a Integrated Marketing	12
650	`_`	`_`	$a Consumer	13
650	`_`	`_`	$a Branding	14

Ditambahkan: 16 Jul 2022
Disetujui OPAC: 16 Jul 2022