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=001  INLIS000000000005325
=005  20220716121013.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000005325
=041    $$a eng
=082    $$a 658.8
=084    $$a 658.8 SCH R
=100    $$a Schuster, Camille P.
=245    $$a The rise of consumer power : adopting the right marketing communication strategies
=260    $$a Singapore: $b Pearson, $c 2004
=300    $$a xvii, 132 hlm$b : Pearson;$c 2004
=650    $$a Integrated Marketing
=650    $$a Consumer
=650    $$a Branding