00000nam 2200000 4500 INLIS000000000005325 20220716121013.0 220716||||||||| | ||| |||| ||eng|| 0010-072200000005325 eng 658.8 658.8 SCH R Schuster, Camille P. The rise of consumer power : adopting the right marketing communication strategies Singapore: Pearson, 2004 xvii, 132 hlm : Pearson; 2004 Integrated Marketing Consumer Branding