Detail Katalog

ID: 6462

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Global Marketing

Edisi: 10ed.

Pengarang:
Keegan, Warren J.; Keegan, Warren J.; Green, Mark C.

Penerbit:
Pearson

Tempat Terbit:
United Kingdom

Tahun Terbit:
2020

Bahasa:
eng

Subjek

Marketing -- Marketing -- Marketing Mix -- Global Trade -- Marketing Communication -- Global Advertising -- Personal Selling -- Industry Analysis -- Competitive Advantage -- Global Competition -- Csr

Deskripsi Fisik:
617hlmm; 28,5cm

Nomor Panggil:
658.848 KEE G

Control Number:
INLIS000000000006462

BIB ID:
0010-072200000006462

Status

Tersedia di OPAC Bibliografi Nasional Indonesia Karya Tulis Ilmiah Nasional

Informasi Eksemplar & Metadata

Nomor Barcode	Nomor Panggil	Akses	Lokasi	Ketersediaan
`0102021`	`658.848 KEE G`	Dapat dipinjam	Rak A - Koleksi Buku	Tersedia

Format MARC21 - Total 25 field

Tag	Ind1	Ind2	Nilai	Urutan
001	`_`	`_`	INLIS000000000006462	1
005	`_`	`_`	20220716121323.0	2
008	`_`	`_`	220716\|\|\|\|\|\|\|\|\| \| \|\|\| \|\|\|\| \|\|eng\|\|	3
035	`_`	`_`	$a 0010-072200000006462	4
041	`_`	`_`	$a eng	5
082	`_`	`_`	$a 658.848	6
084	`_`	`_`	$a 658.848 KEE G	7
100	`_`	`_`	$a Keegan, Warren J.	8
100	`_`	`_`	$a Keegan, Warren J.	9
100	`_`	`_`	$a Green, Mark C.	10
245	`_`	`_`	$a Global Marketing	11
250	`_`	`_`	$a 10ed.	12
260	`_`	`_`	$a United Kingdom: $b Pearson, $c 2020	13
300	`_`	`_`	$a 617hlm$c 28,5cm	14
650	`_`	`_`	$a Marketing	15
650	`_`	`_`	$a Marketing	16
650	`_`	`_`	$a Marketing Mix	17
650	`_`	`_`	$a Global Trade	18
650	`_`	`_`	$a Marketing Communication	19
650	`_`	`_`	$a Global Advertising	20
650	`_`	`_`	$a Personal Selling	21
650	`_`	`_`	$a Industry Analysis	22
650	`_`	`_`	$a Competitive Advantage	23
650	`_`	`_`	$a Global Competition	24
650	`_`	`_`	$a Csr	25

Penjelasan Field MARC21:

001: Control Number
005: Date and Time of Latest Transaction
020: ISBN
100: Main Entry - Personal Name
245: Title Statement

250: Edition Statement
260: Publication Information
300: Physical Description
650: Subject
700: Added Entry - Personal Name

Aksi Cepat

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Informasi Katalog

Ditambahkan: 16 Jul 2022
Disetujui OPAC: 16 Jul 2022

Pencarian Terkait

Karya Keegan Dari Pearson Subjek: Marketing -- Marketi... Tahun 2020