<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-7.xsd">
  <name type="personal">
    <namePart>Keegan, Warren J.</namePart>
    <role>
      <roleTerm type="text">author</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Keegan, Warren J.</namePart>
    <role>
      <roleTerm type="text">author</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Green, Mark C.</namePart>
    <role>
      <roleTerm type="text">author</roleTerm>
    </role>
  </name>
  <titleInfo>
    <title>Global Marketing</title>
  </titleInfo>
  <originInfo>
    <publisher>Pearson,</publisher>
    <dateIssued>2020</dateIssued>
    <place>
      <placeTerm type="text">United Kingdom:</placeTerm>
    </place>
  </originInfo>
  <subject>
    <topic>Marketing</topic>
  </subject>
  <subject>
    <topic>Marketing</topic>
  </subject>
  <subject>
    <topic>Marketing Mix</topic>
  </subject>
  <subject>
    <topic>Global Trade</topic>
  </subject>
  <subject>
    <topic>Marketing Communication</topic>
  </subject>
  <subject>
    <topic>Global Advertising</topic>
  </subject>
  <subject>
    <topic>Personal Selling</topic>
  </subject>
  <subject>
    <topic>Industry Analysis</topic>
  </subject>
  <subject>
    <topic>Competitive Advantage</topic>
  </subject>
  <subject>
    <topic>Global Competition</topic>
  </subject>
  <subject>
    <topic>Csr</topic>
  </subject>
</mods>
