=LDR  00000nam  2200000   4500
=001  INLIS000000000006462
=005  20220716121323.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000006462
=041    $$a eng
=082    $$a 658.848
=084    $$a 658.848 KEE G
=100    $$a Keegan, Warren J.
=100    $$a Keegan, Warren J.
=100    $$a Green, Mark C.
=245    $$a Global Marketing
=250    $$a 10ed.
=260    $$a United Kingdom: $b Pearson, $c 2020
=300    $$a 617hlm$c 28,5cm
=650    $$a Marketing
=650    $$a Marketing
=650    $$a Marketing Mix
=650    $$a Global Trade
=650    $$a Marketing Communication
=650    $$a Global Advertising
=650    $$a Personal Selling
=650    $$a Industry Analysis
=650    $$a Competitive Advantage
=650    $$a Global Competition
=650    $$a Csr