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Koleksi Terbaru

Service marketing: integrating customer focus across the firm
Zeithaml, Valerie A.; Bitner, Mary Jo. McGraw hill 2018
Service Marketing -- Service Marketing -- Customer -- Service Design -- Gap Model -- Pemasaran -- Layanan
Human resource management: gainng a competitive advantage
Noe, Raymond A.; Hollenbeck, John R.; Gerhart, Barry; Wright, Patrick M. McGraw hill 2017
Human Resource Management -- Hrm -- Compensation -- Job Analysis -- Job Design -- Human Resource Planning -- Recruitment -- Training -- Employee Development -- Employee Benefit
Statistical techniques in business economics
Lind, Douglas A. ; Marchal, William G.; Wathen, Samuel A. McGraw hill 2018
Statistical Business -- Statistics -- Linear Regression -- Multiple Regression Analysis -- Non Parametric Methods -- Statistical Pocess -- Quality Management -- Satatistik Bisnis
Strategic Management: An Integrated Approach, Theory and Cases
Hill, Charles W.L; Schilling, Melissa A. Cengage leraning 2017
Strategic Management -- Strategy -- Competitive Advantage -- Starbucks -- Horizontal Integration -- Vertical Integration -- Corporate-Level Strategy -- Social Responsibility -- Strategy In Action -- Airline Industry-Case -- Ge Case -- Dell
Client relationship management
Po-Chedley, David A. HRD Press 2001
Customer Service -- Client -- Realtionship -- Service Plan -- Planning -- Service Plan
Manajemen Strategis : menyongsong era persaingan dan Globalisasi
Hitt, Mihael A. ; Ireland, R. Duane; Hoskisson, Robert E.; Hediyanto, Armand; Sihombing, Tulus; Sumiharti, Yati Erlangga 1997
Strategi-Manajemen -- Daya Saing -- Strategi -- Strategi Global -- Daya Saing Nasional -- Strategi Internasional
Advertising and Promotion : an integrated marketing communicatio...
Belch, George E. ; Belch, Michael A. Mc Graw Hill 2015
Advertising -- Promotion -- Integrated Marketing -- Communication -- Source -- Massage -- Channel Factores -- Creative Strategy -- Media Planning -- Sales Promotion -- Personal Selling -- Periklanan -- Promosi
Business Foundations : a changing world
Ferrell, O.C. ; Hirt, Geoffrey A.; Ferrell, Linda McGraw Hill 2018
Business -- Business -- Entrepreneurship -- Organization -- Team Work -- Communication -- Small Business -- Business Ethics -- Managing Service -- Manufacturing Operations -- Managing Human Resources -- Digital Marketing -- Social Networking -- Costumer-Driven Marketing -- Bisnis
Managing Organizational Change : a multiple perspective approach
Palmer, Ian ; Dunford, Richard ; Buchanan, David A. McGraw Hill 2017
Managing Change -- Organization Change -- Mental Models -- Innovation -- Communication Model
Introduction to Information Systems
Marakas, George M; O'brien, James A. Mc-Graw Hill 2013
Information System -- Information System -- Information Technology -- E-Business -- E-Commerce -- Decision Making -- Computer Software -- Management Information -- Business Systems -- Systems Design -- E-Commerce Systems -- Management Challenges -- Managing Global It
Service Innovation : how to go from customer needs to breakthroug...
Bettencourt, Lance A. McGraw hill 2010
Service Innovation -- Customer -- Service Innovation -- Inovasi Layanan
Entrepreneurship
Hisrich, Robert D.; Peters, Michael P.; Shepherd, Dean A. McGraw hill 2017
Entrepreuneurship -- Entrepreneurship -- Corporate Entrepreneurship -- Break-Even Analysis -- Kewiraswastaan -- Entreprenerial -- Business Idea -- Creativity -- Business Plan -- Funding -- Ventture -- Role Model -- Innovation -- Kewirausahaan
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