Detail Katalog

ID: 5937

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Advertising and Promotion : an integrated marketing communications perspective

Edisi: 10

Pengarang:
Belch, George E. ; Belch, Michael A.

Penerbit:
Mc Graw Hill

Tempat Terbit:
Unite State

Tahun Terbit:
2015

Bahasa:
eng

Subjek

Advertising -- Promotion -- Integrated Marketing -- Communication -- Source -- Massage -- Channel Factores -- Creative Strategy -- Media Planning -- Sales Promotion -- Personal Selling -- Periklanan -- Promosi

Deskripsi Fisik:
xxxvi, 842 hlm. : ilus.; 28 cm

Nomor Panggil:
659 BEL A

Control Number:
INLIS000000000005937

BIB ID:
0010-072200000005937

Status

Tersedia di OPAC Bibliografi Nasional Indonesia Karya Tulis Ilmiah Nasional

Informasi Eksemplar & Metadata

Nomor Barcode	Nomor Panggil	Akses	Lokasi	Ketersediaan
`4202017`	`659 BEL A`	Dapat dipinjam	Rak A - Koleksi Buku	Tersedia

Format MARC21 - Total 26 field

Tag	Ind1	Ind2	Nilai	Urutan
001	`_`	`_`	INLIS000000000005937	1
005	`_`	`_`	20220716121152.0	2
008	`_`	`_`	220716\|\|\|\|\|\|\|\|\| \| \|\|\| \|\|\|\| \|\|eng\|\|	3
035	`_`	`_`	$a 0010-072200000005937	4
041	`_`	`_`	$a eng	5
082	`_`	`_`	$a 659	6
084	`_`	`_`	$a 659 BEL A	7
100	`_`	`_`	$a Belch, George E.	8
100	`_`	`_`	$a Belch, Michael A.	9
245	`_`	`_`	$a Advertising and Promotion : an integrated marketing communications perspective	10
250	`_`	`_`	$a 10	11
260	`_`	`_`	$a Unite State: $b Mc Graw Hill, $c 2015	12
300	`_`	`_`	$a xxxvi, 842 hlm.$b : ilus.;$c 28 cm	13
650	`_`	`_`	$a Advertising	14
650	`_`	`_`	$a Promotion	15
650	`_`	`_`	$a Integrated Marketing	16
650	`_`	`_`	$a Communication	17
650	`_`	`_`	$a Source	18
650	`_`	`_`	$a Massage	19
650	`_`	`_`	$a Channel Factores	20
650	`_`	`_`	$a Creative Strategy	21
650	`_`	`_`	$a Media Planning	22
650	`_`	`_`	$a Sales Promotion	23
650	`_`	`_`	$a Personal Selling	24
650	`_`	`_`	$a Periklanan	25
650	`_`	`_`	$a Promosi	26

Penjelasan Field MARC21:

001: Control Number
005: Date and Time of Latest Transaction
020: ISBN
100: Main Entry - Personal Name
245: Title Statement

250: Edition Statement
260: Publication Information
300: Physical Description
650: Subject
700: Added Entry - Personal Name

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Informasi Katalog

Ditambahkan: 16 Jul 2022
Disetujui OPAC: 16 Jul 2022

Pencarian Terkait

Karya Belch Dari Mc Graw Hill Subjek: Advertising -- Promo... Tahun 2015