=LDR  00000nam  2200000   4500
=001  INLIS000000000005937
=005  20220716121152.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000005937
=041    $$a eng
=082    $$a 659
=084    $$a 659 BEL A
=100    $$a Belch, George E.
=100    $$a Belch, Michael A.
=245    $$a Advertising and Promotion : an integrated marketing communications perspective
=250    $$a 10
=260    $$a Unite State: $b Mc Graw Hill, $c 2015
=300    $$a xxxvi, 842 hlm.$b : ilus.;$c 28 cm
=650    $$a Advertising
=650    $$a Promotion
=650    $$a Integrated Marketing
=650    $$a Communication
=650    $$a Source
=650    $$a Massage
=650    $$a Channel Factores
=650    $$a Creative Strategy
=650    $$a Media Planning
=650    $$a Sales Promotion
=650    $$a Personal Selling
=650    $$a Periklanan
=650    $$a Promosi