<?xml version="1.0" encoding="UTF-8"?>
<srw_dc:dc xmlns:srw_dc="info:srw/schema/1/dc-schema" xmlns:dc="http://purl.org/dc/elements/1.1/">
  <dc:creator>Belch, George E.</dc:creator>
  <dc:creator>Belch, Michael A.</dc:creator>
  <dc:title>Advertising and Promotion : an integrated marketing communications perspective</dc:title>
  <dc:publisher>Mc Graw Hill,</dc:publisher>
  <dc:date>2015</dc:date>
  <dc:subject>Advertising</dc:subject>
  <dc:subject>Promotion</dc:subject>
  <dc:subject>Integrated Marketing</dc:subject>
  <dc:subject>Communication</dc:subject>
  <dc:subject>Source</dc:subject>
  <dc:subject>Massage</dc:subject>
  <dc:subject>Channel Factores</dc:subject>
  <dc:subject>Creative Strategy</dc:subject>
  <dc:subject>Media Planning</dc:subject>
  <dc:subject>Sales Promotion</dc:subject>
  <dc:subject>Personal Selling</dc:subject>
  <dc:subject>Periklanan</dc:subject>
  <dc:subject>Promosi</dc:subject>
</srw_dc:dc>