00000nam 2200000 4500 INLIS000000000005937 20220716121152.0 220716||||||||| | ||| |||| ||eng|| 0010-072200000005937 eng 659 659 BEL A Belch, George E. Belch, Michael A. Advertising and Promotion : an integrated marketing communications perspective 10 Unite State: Mc Graw Hill, 2015 xxxvi, 842 hlm. : ilus.; 28 cm Advertising Promotion Integrated Marketing Communication Source Massage Channel Factores Creative Strategy Media Planning Sales Promotion Personal Selling Periklanan Promosi