Detail Katalog

ID: 6450

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Marketing transformation: marketing practice in an ever changing world proceedings of the 2017 academy of marketing science (ams) world marketing congress (wmc)

Pengarang:
Patricia Rossi; Nina Krey

Penerbit:
Springer

Tempat Terbit:
[S.A]

Tahun Terbit:
2018

Bahasa:
eng

Subjek

Marketing Management -- Marketing Gap To Celebrity-Endorsed Marketing Strategy Advertisisng Relationship Marketing Brexit -- Rethinking Sponsorship -- Immigran Consumers -- Sport Sponshorship -- E-Wom -- M-Brand Equity -- M-Commerce -- Tie Up Technology -- Innovatio

Deskripsi Fisik:
xxxi, 320hlm : ilus.; 29cm

Nomor Panggil:
658.8 MAR

Control Number:
INLIS000000000006450

BIB ID:
0010-072200000006450

Status

Tersedia di OPAC Bibliografi Nasional Indonesia Karya Tulis Ilmiah Nasional

Informasi Eksemplar & Metadata

Nomor Barcode	Nomor Panggil	Akses	Lokasi	Ketersediaan
`0342019`	`658.8 MAR`	Dapat dipinjam	Rak A - Koleksi Buku	Dipinjam

Format MARC21 - Total 22 field

Tag	Ind1	Ind2	Nilai	Urutan
001	`_`	`_`	INLIS000000000006450	1
005	`_`	`_`	20220716121321.0	2
008	`_`	`_`	220716\|\|\|\|\|\|\|\|\| \| \|\|\| \|\|\|\| \|\|eng\|\|	3
035	`_`	`_`	$a 0010-072200000006450	4
041	`_`	`_`	$a eng	5
082	`_`	`_`	$a 658.8	6
084	`_`	`_`	$a 658.8 MAR	7
100	`_`	`_`	$a Patricia Rossi	8
100	`_`	`_`	$a Nina Krey	9
245	`_`	`_`	$a Marketing transformation: marketing practice in an ever changing world proceedings of the 2017 academy of marketing science (ams) world marketing congress (wmc)	10
260	`_`	`_`	$a [S.A]: $b Springer, $c 2018	11
300	`_`	`_`	$a xxxi, 320hlm$b : ilus.;$c 29cm	12
650	`_`	`_`	$a Marketing Management	13
650	`_`	`_`	$a Marketing; Gap To Celebrity-Endorsed; Marketing Strategy; Advertisisng; Relationship; Marketing Brexit	14
650	`_`	`_`	$a Rethinking Sponsorship	15
650	`_`	`_`	$a Immigran Consumers	16
650	`_`	`_`	$a Sport Sponshorship	17
650	`_`	`_`	$a E-Wom	18
650	`_`	`_`	$a M-Brand Equity	19
650	`_`	`_`	$a M-Commerce	20
650	`_`	`_`	$a Tie Up Technology	21
650	`_`	`_`	$a Innovatio	22

Penjelasan Field MARC21:

001: Control Number
005: Date and Time of Latest Transaction
020: ISBN
100: Main Entry - Personal Name
245: Title Statement

250: Edition Statement
260: Publication Information
300: Physical Description
650: Subject
700: Added Entry - Personal Name

Aksi Cepat

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Informasi Katalog

Ditambahkan: 16 Jul 2022
Disetujui OPAC: 16 Jul 2022

Pencarian Terkait

Karya Patricia Rossi; Nina Krey Dari Springer Subjek: Marketing Management... Tahun 2018