Marketing transformation: marketing practice in an ever changing world proceedings of the 2017 academy of marketing science (ams) world marketing congress (wmc)

Patricia Rossi author Nina Krey author Marketing transformation: marketing practice in an ever changing world proceedings of the 2017 academy of marketing science (ams) world marketing congress (wmc) Springer, 2018 [S.A]: Marketing Management Marketing; Gap To Celebrity-Endorsed; Marketing Strategy; Advertisisng; Relationship; Marketing Brexit Rethinking Sponsorship Immigran Consumers Sport Sponshorship E-Wom M-Brand Equity M-Commerce Tie Up Technology Innovatio