<?xml version="1.0" encoding="UTF-8"?>
<srw_dc:dc xmlns:srw_dc="info:srw/schema/1/dc-schema" xmlns:dc="http://purl.org/dc/elements/1.1/">
  <dc:creator>Patricia Rossi</dc:creator>
  <dc:creator>Nina Krey</dc:creator>
  <dc:title>Marketing transformation: marketing practice in an ever changing world proceedings of the 2017 academy of marketing science (ams) world marketing congress (wmc)</dc:title>
  <dc:publisher>Springer,</dc:publisher>
  <dc:date>2018</dc:date>
  <dc:subject>Marketing Management</dc:subject>
  <dc:subject>Marketing; Gap To Celebrity-Endorsed; Marketing Strategy; Advertisisng; Relationship; Marketing Brexit</dc:subject>
  <dc:subject>Rethinking Sponsorship</dc:subject>
  <dc:subject>Immigran Consumers</dc:subject>
  <dc:subject>Sport Sponshorship</dc:subject>
  <dc:subject>E-Wom</dc:subject>
  <dc:subject>M-Brand Equity</dc:subject>
  <dc:subject>M-Commerce</dc:subject>
  <dc:subject>Tie Up Technology</dc:subject>
  <dc:subject>Innovatio</dc:subject>
</srw_dc:dc>