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=001  INLIS000000000006450
=005  20220716121321.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000006450
=041    $$a eng
=082    $$a 658.8
=084    $$a 658.8 MAR
=100    $$a Patricia Rossi
=100    $$a Nina Krey
=245    $$a Marketing transformation: marketing practice in an ever changing world proceedings of the 2017 academy of marketing science (ams) world marketing congress (wmc)
=260    $$a [S.A]: $b Springer, $c 2018
=300    $$a xxxi, 320hlm$b : ilus.;$c 29cm
=650    $$a Marketing Management
=650    $$a Marketing; Gap To Celebrity-Endorsed; Marketing Strategy; Advertisisng; Relationship; Marketing Brexit
=650    $$a Rethinking Sponsorship
=650    $$a Immigran Consumers
=650    $$a Sport Sponshorship
=650    $$a E-Wom
=650    $$a M-Brand Equity
=650    $$a M-Commerce
=650    $$a Tie Up Technology
=650    $$a Innovatio