00000nam 2200000 4500 INLIS000000000006450 20220716121321.0 220716||||||||| | ||| |||| ||eng|| 0010-072200000006450 eng 658.8 658.8 MAR Patricia Rossi Nina Krey Marketing transformation: marketing practice in an ever changing world proceedings of the 2017 academy of marketing science (ams) world marketing congress (wmc) [S.A]: Springer, 2018 xxxi, 320hlm : ilus.; 29cm Marketing Management Marketing; Gap To Celebrity-Endorsed; Marketing Strategy; Advertisisng; Relationship; Marketing Brexit Rethinking Sponsorship Immigran Consumers Sport Sponshorship E-Wom M-Brand Equity M-Commerce Tie Up Technology Innovatio