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Strategi pemasaran: prinsip dan penerapan
Tjiptono, Fandy ANDI 2019
Manajemen Pemasaran -- Strategi Pemasaran -- Kepuasan Pelanggan -- Strategi Pasar -- Strategi Branding -- Market-Dilution Strategy -- Merek -- Brand Extension -- Re-Branding -- Value Marketing Produk -- Strategi Distribusi -- Strategi Komunikasi -- Komunikasi Pemasaran -- Medsos
Business intelligence: a managerial approach approach
Turban, Efraim; Sharda, Ramesh; Delen, Dursun Delen; King, David; Aronson, Janine E. Pearson 2011
Business Intelligence -- Business Intelligence -- Data Warehousing -- Kecerdasan Bisnis -- Real-Time Data Warehousing -- Bpm -- Strategic Planning -- Balanced Scorecard
Essentials of contemporary mangement
Jones, Gareth R.; George, Jennifer M. McGraw Hill 2021
Management Strategy -- Management -- Management Ethic -- Planning -- Decision Making -- Competitive Advantage -- Organizational -- Effective Communication
Business ethics: ethical decision making and cases
Bishop, David L.; Lee, David S.; O.C Ferrel; Fraedrich, John; Ferrell, Linda Cengage learning 2019
Business Ethic -- Business Ethics -- Moral Foundations -- Social Responsibilty -- Corporate Governance -- Global Culture -- Multinational Corporations -- Ethical Culture -- Kasus Starbucks -- Kasus Walmart -- Kasus Google
Human Resource management: gaining a competitive advantage
Noe, Raymond Noe; Hollenbeck, John; Gerhart, Barry Gerhart; Wright, Patrick McGraw Hill 2021
Human Resource Management -- Hrm -- Acquisition -- Compensation -- Job Analysis -- Job Design -- Training -- Selection -- Employee -- Msdm -- Pelatihan -- Kompensasi
Organizational behavior : a practical, problem-solving approach
Kinicki, Angelo McGraw Hill 2021
Human Resources Management -- Individual Behavior -- Organizational -- Motivating Employees -- Performance Manage -- Management -- Managing Conflict -- Teams -- Group -- Communication Competence -- Communication Digital -- Social Media -- Negotiations -- Road Map -- Creativity -- Org
Global Marketing
Keegan, Warren J.; Keegan, Warren J.; Green, Mark C. Pearson 2020
Marketing -- Marketing -- Marketing Mix -- Global Trade -- Marketing Communication -- Global Advertising -- Personal Selling -- Industry Analysis -- Competitive Advantage -- Global Competition -- Csr
Strategic brand management: building, measuring and managing bran...
Keller, Kevin Lane Pearson 2013
Brand Management -- Brand Strategy -- Brand Equity
Entrepreneurship : successfully launching new ventures
Barringer, Bruce R.; Ireland, R.Duane Pearson 2019
Entrepreneur -- Entrepreneur -- Entrepreneurship -- Business Ideas -- Entrepreneurual Firm -- Feasibility Analysis
E-commerce 2017: business, technology, society
Laudon, Kenneth C.; Traver, Carol Guercio Pearson 2018
E-Commerce -- E-Commerce -- Payment System -- E-Commerce-Technology -- Internet -- Web -- Business Models -- Social Marketing -- Internet Marketing -- Digital Commerce -- Online Travel Service -- Online Financial
Compensation
Gerhart, Barry; Newman, Jerry M. McGraw Hill 2020
Compensation -- Pay Model -- Pay Strategi -- Jobs -- Compensation -- Job Analysis -- Job Evaluation -- Organization -- Pay For Performance -- Employee Contribution -- Salary Administration -- International Sysems -- Culture
Forecasting and predictive analytics with forecastX
Keating, Barry; Wilson, J. Holton; Solutions, John Galt McGraw hill 2019
Business Forecasting -- Business Forecasting -- Data Considerations -- Model Selection -- Predictive Analytics -- Regression Trend Models -- Multiple Regression Model -- Developing Multiple Regression -- Forecasting Models -- Big Data -- Clustering
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