Detail Katalog

ID: 6461

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Strategic brand management: building, measuring and managing brand equity

Edisi: 4ed.

Pengarang:
Keller, Kevin Lane

Penerbit:
Pearson

Tempat Terbit:
Harlow-England

Tahun Terbit:
2013

Bahasa:
eng

Brand Management -- Brand Strategy -- Brand Equity

Deskripsi Fisik:
590hlmm; 28cm

Nomor Panggil:
658.827 KEL S

Control Number:
INLIS000000000006461

BIB ID:
0010-072200000006461

Tersedia di OPAC Bibliografi Nasional Indonesia Karya Tulis Ilmiah Nasional

Nomor Barcode	Nomor Panggil	Akses	Lokasi	Ketersediaan
`1522020`	`658.827 KEL S`	Dapat dipinjam	Rak A - Koleksi Buku	Tersedia

Format MARC21 - Total 15 field

Tag	Ind1	Ind2	Nilai	Urutan
001	`_`	`_`	INLIS000000000006461	1
005	`_`	`_`	20220716121323.0	2
008	`_`	`_`	220716\|\|\|\|\|\|\|\|\| \| \|\|\| \|\|\|\| \|\|eng\|\|	3
035	`_`	`_`	$a 0010-072200000006461	4
041	`_`	`_`	$a eng	5
082	`_`	`_`	$a 658.827	6
084	`_`	`_`	$a 658.827 KEL S	7
100	`_`	`_`	$a Keller, Kevin Lane	8
245	`_`	`_`	$a Strategic brand management: building, measuring and managing brand equity	9
250	`_`	`_`	$a 4ed.	10
260	`_`	`_`	$a Harlow-England: $b Pearson, $c 2013	11
300	`_`	`_`	$a 590hlm$c 28cm	12
650	`_`	`_`	$a Brand Management	13
650	`_`	`_`	$a Brand Strategy	14
650	`_`	`_`	$a Brand Equity	15

Ditambahkan: 16 Jul 2022
Disetujui OPAC: 16 Jul 2022