=LDR  00000nam  2200000   4500
=001  INLIS000000000006461
=005  20220716121323.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000006461
=041    $$a eng
=082    $$a 658.827
=084    $$a 658.827 KEL S
=100    $$a Keller, Kevin Lane
=245    $$a Strategic brand management: building, measuring and managing brand equity
=250    $$a 4ed.
=260    $$a Harlow-England: $b Pearson, $c 2013
=300    $$a 590hlm$c 28cm
=650    $$a Brand Management
=650    $$a Brand Strategy
=650    $$a Brand Equity