<?xml version="1.0" encoding="UTF-8"?>
<srw_dc:dc xmlns:srw_dc="info:srw/schema/1/dc-schema" xmlns:dc="http://purl.org/dc/elements/1.1/">
  <dc:creator>Keller, Kevin Lane</dc:creator>
  <dc:title>Strategic brand management: building, measuring and managing brand equity</dc:title>
  <dc:publisher>Pearson,</dc:publisher>
  <dc:date>2013</dc:date>
  <dc:subject>Brand Management</dc:subject>
  <dc:subject>Brand Strategy</dc:subject>
  <dc:subject>Brand Equity</dc:subject>
</srw_dc:dc>