00000nam 2200000 4500 INLIS000000000006461 20220716121323.0 220716||||||||| | ||| |||| ||eng|| 0010-072200000006461 eng 658.827 658.827 KEL S Keller, Kevin Lane Strategic brand management: building, measuring and managing brand equity 4ed. Harlow-England: Pearson, 2013 590hlm 28cm Brand Management Brand Strategy Brand Equity