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Management
Robbins, Stephen P.; Mary Coulter Pearson 2021
Management -- Making Decision -- Organizing -- Design Thinking -- Social Responsibility -- Planning -- Managing Strategy -- Designing Organizational Structure
Momentum: 18 kunci utama pengerak bisnis
Kartajaya, Hermawan
Bisnis -- Volatility Uncertainty Complexity Ambiguity (Vuca),Discover Adventure Momentum Outlook(Damo); Penggerak Bisnis; Era Digital; Marketing;Change Customer;Selling; Brand;Service
Business intelligence: a managerial approach approach
Turban, Efraim; Sharda, Ramesh; Delen, Dursun Delen; King, David; Aronson, Janine E. Pearson 2011
Business Intelligence -- Business Intelligence -- Data Warehousing -- Kecerdasan Bisnis -- Real-Time Data Warehousing -- Bpm -- Strategic Planning -- Balanced Scorecard
Human Resource management: gaining a competitive advantage
Noe, Raymond Noe; Hollenbeck, John; Gerhart, Barry Gerhart; Wright, Patrick McGraw Hill 2021
Human Resource Management -- Hrm -- Acquisition -- Compensation -- Job Analysis -- Job Design -- Training -- Selection -- Employee -- Msdm -- Pelatihan -- Kompensasi
Global Marketing
Keegan, Warren J.; Keegan, Warren J.; Green, Mark C. Pearson 2020
Marketing -- Marketing -- Marketing Mix -- Global Trade -- Marketing Communication -- Global Advertising -- Personal Selling -- Industry Analysis -- Competitive Advantage -- Global Competition -- Csr
Strategic brand management: building, measuring and managing bran...
Keller, Kevin Lane Pearson 2013
Brand Management -- Brand Strategy -- Brand Equity
Entrepreneurship : successfully launching new ventures
Barringer, Bruce R.; Ireland, R.Duane Pearson 2019
Entrepreneur -- Entrepreneur -- Entrepreneurship -- Business Ideas -- Entrepreneurual Firm -- Feasibility Analysis
E-commerce 2017: business, technology, society
Laudon, Kenneth C.; Traver, Carol Guercio Pearson 2018
E-Commerce -- E-Commerce -- Payment System -- E-Commerce-Technology -- Internet -- Web -- Business Models -- Social Marketing -- Internet Marketing -- Digital Commerce -- Online Travel Service -- Online Financial
Compensation
Gerhart, Barry; Newman, Jerry M. McGraw Hill 2020
Compensation -- Pay Model -- Pay Strategi -- Jobs -- Compensation -- Job Analysis -- Job Evaluation -- Organization -- Pay For Performance -- Employee Contribution -- Salary Administration -- International Sysems -- Culture
Forecasting and predictive analytics with forecastX
Keating, Barry; Wilson, J. Holton; Solutions, John Galt McGraw hill 2019
Business Forecasting -- Business Forecasting -- Data Considerations -- Model Selection -- Predictive Analytics -- Regression Trend Models -- Multiple Regression Model -- Developing Multiple Regression -- Forecasting Models -- Big Data -- Clustering
Research methods for business student
Saunders, Mark N. K.; Lewis. Philip; Thornhill, Adrian Pearson 2019
Research Methods -- Business Reaserch -- Management Research -- Research Topic -- Research Proposal -- Five Management -- Research Design -- Quantitative Research Designs -- Qualitative Research Designs -- Negotiating Access -- Research Ethics -- Thematic Analysis -- Template A
Principles of managerial finance
Zutter, Chad J. Pearson 2019
Managerial Finance -- Managing The Firm -- Agen Relationship -- Social Responsibility -- Financial Market -- Financial Ratio -- Liquidity Ratio -- Activity Ratio -- Market Ratio -- Fiancial Planning -- Cash Planning -- Cash Budgets -- Corporate Bond -- Stock Valuation -- Risk -- Retu
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