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Strategic brand management: building, measuring and managing bran...
Keller, Kevin Lane Pearson 2013
Brand Management -- Brand Strategy -- Brand Equity
Entrepreneurship : successfully launching new ventures
Barringer, Bruce R.; Ireland, R.Duane Pearson 2019
Entrepreneur -- Entrepreneur -- Entrepreneurship -- Business Ideas -- Entrepreneurual Firm -- Feasibility Analysis
E-commerce 2017: business, technology, society
Laudon, Kenneth C.; Traver, Carol Guercio Pearson 2018
E-Commerce -- E-Commerce -- Payment System -- E-Commerce-Technology -- Internet -- Web -- Business Models -- Social Marketing -- Internet Marketing -- Digital Commerce -- Online Travel Service -- Online Financial
Research methods for business student
Saunders, Mark N. K.; Lewis. Philip; Thornhill, Adrian Pearson 2019
Research Methods -- Business Reaserch -- Management Research -- Research Topic -- Research Proposal -- Five Management -- Research Design -- Quantitative Research Designs -- Qualitative Research Designs -- Negotiating Access -- Research Ethics -- Thematic Analysis -- Template A
Principles of managerial finance
Zutter, Chad J. Pearson 2019
Managerial Finance -- Managing The Firm -- Agen Relationship -- Social Responsibility -- Financial Market -- Financial Ratio -- Liquidity Ratio -- Activity Ratio -- Market Ratio -- Fiancial Planning -- Cash Planning -- Cash Budgets -- Corporate Bond -- Stock Valuation -- Risk -- Retu
Financial management :principles and applications
Titman, Sheridan; Arthur J. Keown; John D. Martin Pearson 2018
Financial Management -- Finance -- Risk -- Stock Valuation -- Capital Budgeting -- International Business Finance -- Corporate Risk -- Corporate -- Taxes -- Bon Valuation -- Accounting, -- Audit -- Assets -- Ifrs -- Valuation -- Bagi Hasil -- Keuangan -- Bond -- Yield
Essentials of entrepreneurship and small business management
Scarborough, Norman M.; Jeffrey R. Cornwall Pearson 2019
Entrepreneurship -- Entrepreneurship -- Social Responsibiliy -- Entrepreneur -- E-Commerce -- Kewirausahaan -- Bisnis Kecil
Essentials of organizational behavior
Robbins, Stephen P. Pearson education 2018
Human Resources Management -- Organizations -- Organizatiobal Systems -- Emotions -- Personality Factors -- Motivation -- Communication -- Orgnizational Change -- Managing Stress -- Manajemen Stress -- Sistim Organisasi -- Organizational Behavior
Business essentials
Elbert, Ronald J.; Griffin, Ricky W. Pearson 2020
Business -- Business -- Global Business Environment -- Economic Systems -- Social Responsibility -- Entrepreneurship -- Leadership -- Decision Making -- Hrm -- Labor Relations -- Staffing -- Small Business -- Information Technology For Business -- Risk Management,
Essentials of financial management
Brigham, Eugene F.; Houston, Joel F.; Jun-Ming Hsu; Kong, Yoo Kee; Banny-Ariffin, A.N. Cengage Learning 2018
Financial Management -- Financial Markets -- Stockholder-Manager Conflicts -- The Nyse -- Nasdaq Go Global -- Measuring The Market -- Banking Industry -- Financial Statement -- Cash Flow -- Taxes -- Analysis Of Financial -- China's Move To Ifrs -- Economic Value Added, Eva -- Ti
Digital marketing : strategi, implementation and practice
Chaffey, Dave; Ellis-Chadwick, Fiona Pearson 2019
Marketing -- Digitial Macro-Environment -- Digital Marketing Strategy -- Marketing Mix -- Relationship Marketing -- Digital Platforms -- Digital Customer Experience -- Campaign Planning -- Marketing Communications -- Digital Media Channels -- Social Media -- Viral Marketing
Acounting : what the number mean
Marshall, David H.; Mcmanus, Wayne W.; Viele, Daniel F. McGraw-Hill 2020
Accounting -- Financial Accounting -- Financial Statements -- Financial Statements Data -- Transaction Analysis -- Bookkeeping Process -- Managerial Accounting -- Cost Accounting And Reporting -- Cost Planning -- Cost Control -- Cost For Decision Making.
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