Detail Katalog

ID: 5241

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Advertising and promotions : an integrated brand approach

Edisi: 6

Pengarang:
Allen, Christ T.; O'guinn, Thomas; Kaufmann, Haris, Rudiger; Semenik, Richard

Penerbit:
Cengage Learning

Tempat Terbit:
United State

Tahun Terbit:
2012

Bahasa:
eng

Periklanan -- Adverstising -- Promotion

Deskripsi Fisik:
xli, 710 hlm : ilus.; 28 cm

Nomor Panggil:
659 ADV

Control Number:
INLIS000000000005241

BIB ID:
0010-072200000005241

Tersedia di OPAC Bibliografi Nasional Indonesia Karya Tulis Ilmiah Nasional

Nomor Barcode	Nomor Panggil	Akses	Lokasi	Ketersediaan
`1282015`	`659 ADV`	Dapat dipinjam	Rak A - Koleksi Buku	Tersedia

Format MARC21 - Total 18 field

Tag	Ind1	Ind2	Nilai	Urutan
001	`_`	`_`	INLIS000000000005241	1
005	`_`	`_`	20220716121000.0	2
008	`_`	`_`	220716\|\|\|\|\|\|\|\|\| \| \|\|\| \|\|\|\| \|\|eng\|\|	3
035	`_`	`_`	$a 0010-072200000005241	4
041	`_`	`_`	$a eng	5
082	`_`	`_`	$a 659	6
084	`_`	`_`	$a 659 ADV	7
100	`_`	`_`	$a Allen, Christ T.	8
100	`_`	`_`	$a O'guinn, Thomas	9
100	`_`	`_`	$a Kaufmann, Haris, Rudiger	10
100	`_`	`_`	$a Semenik, Richard	11
245	`_`	`_`	$a Advertising and promotions : an integrated brand approach	12
250	`_`	`_`	$a 6	13
260	`_`	`_`	$a United State: $b Cengage Learning, $c 2012	14
300	`_`	`_`	$a xli, 710 hlm$b : ilus.; $c 28 cm	15
650	`_`	`_`	$a Periklanan	16
650	`_`	`_`	$a Adverstising	17
650	`_`	`_`	$a Promotion	18

Ditambahkan: 16 Jul 2022
Disetujui OPAC: 16 Jul 2022