00000nam 2200000 4500 INLIS000000000005241 20220716121000.0 220716||||||||| | ||| |||| ||eng|| 0010-072200000005241 eng 659 659 ADV Allen, Christ T. O'guinn, Thomas Kaufmann, Haris, Rudiger Semenik, Richard Advertising and promotions : an integrated brand approach 6 United State: Cengage Learning, 2012 xli, 710 hlm : ilus.; 28 cm Periklanan Adverstising Promotion