<?xml version="1.0" encoding="UTF-8"?>
<srw_dc:dc xmlns:srw_dc="info:srw/schema/1/dc-schema" xmlns:dc="http://purl.org/dc/elements/1.1/">
  <dc:creator>Allen, Christ T.</dc:creator>
  <dc:creator>O'guinn, Thomas</dc:creator>
  <dc:creator>Kaufmann, Haris, Rudiger</dc:creator>
  <dc:creator>Semenik, Richard</dc:creator>
  <dc:title>Advertising and promotions : an integrated brand approach</dc:title>
  <dc:publisher>Cengage Learning,</dc:publisher>
  <dc:date>2012</dc:date>
  <dc:subject>Periklanan</dc:subject>
  <dc:subject>Adverstising</dc:subject>
  <dc:subject>Promotion</dc:subject>
</srw_dc:dc>