=LDR  00000nam  2200000   4500
=001  INLIS000000000005241
=005  20220716121000.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000005241
=041    $$a eng
=082    $$a 659
=084    $$a 659 ADV
=100    $$a Allen, Christ T.
=100    $$a O'guinn, Thomas
=100    $$a Kaufmann, Haris, Rudiger
=100    $$a Semenik, Richard
=245    $$a Advertising and promotions : an integrated brand approach
=250    $$a 6
=260    $$a United State: $b Cengage Learning, $c 2012
=300    $$a xli, 710 hlm$b : ilus.; $c 28 cm
=650    $$a Periklanan
=650    $$a Adverstising
=650    $$a Promotion