Detail Katalog
ID: 12871Cover Tidak Tersedia
Gambar cover belum diupload
Analisis perilaku nasabah dan efektifitas iklan televisi produk tabungan britama pt bank rakyat indonesia (persero) tbk di jakarta
Pengarang:
Wahyuni, Tri
Wahyuni, Tri
Penerbit:
Tahun Terbit:
2005
2005
Subjek
Manajemen Pemasaran -- Britama -- Cross Tabulation -- Brand Awareness -- Advertising Awareness -- Efektivitas Iklan -- Customer Repsponese Index (Cri) -- Consumer Decision Model (Cdm) -- Mann-Whitney -- Correspondence Analysis
Deskripsi Fisik:
169 hlm
169 hlm
Nomor Panggil:
5(E20) WAH A
5(E20) WAH A
Control Number:
INLIS000000000009952
INLIS000000000009952
BIB ID:
0010-072200000009952
0010-072200000009952
Status
Tersedia di OPAC
Bibliografi Nasional Indonesia
Karya Tulis Ilmiah Nasional
Informasi Eksemplar & Metadata
| Nomor Barcode | Nomor Panggil | Akses | Lokasi | Ketersediaan |
|---|---|---|---|---|
00016516 |
5(E20) WAH A |
Baca di tempat | Rak C - Karya Ilmiah | Tersedia |
Format MARC21 - Total 22 field
| Tag | Ind1 | Ind2 | Nilai | Urutan |
|---|---|---|---|---|
| 001 | _ |
_ |
INLIS000000000009952 | 1 |
| 005 | _ |
_ |
20220725201008.0 | 2 |
| 008 | _ |
_ |
220725||||||||| | ||| |||| || || | 3 |
| 035 | _ |
_ |
$a 0010-072200000009952 | 4 |
| 084 | _ |
_ |
$a 5(E20) WAH A | 5 |
| 100 | _ |
_ |
$a Wahyuni, Tri | 6 |
| 700 | _ |
_ |
$a Sumarwan, Ujang $E Pembimbing | 7 |
| 700 | _ |
_ |
$a Fahmi, Idqan $E Pembimbing | 8 |
| 245 | _ |
_ |
$a Analisis perilaku nasabah dan efektifitas iklan televisi produk tabungan britama pt bank rakyat indonesia (persero) tbk di jakarta | 9 |
| 260 | _ |
_ |
$c 2005 | 10 |
| 300 | _ |
_ |
$a 169 hlm | 11 |
| 502 | _ |
_ |
$a Tesis | 12 |
| 650 | _ |
_ |
$a Manajemen Pemasaran | 13 |
| 650 | _ |
_ |
$a Britama | 14 |
| 650 | _ |
_ |
$a Cross Tabulation | 15 |
| 650 | _ |
_ |
$a Brand Awareness | 16 |
| 650 | _ |
_ |
$a Advertising Awareness | 17 |
| 650 | _ |
_ |
$a Efektivitas Iklan | 18 |
| 650 | _ |
_ |
$a Customer Repsponese Index (Cri) | 19 |
| 650 | _ |
_ |
$a Consumer Decision Model (Cdm) | 20 |
| 650 | _ |
_ |
$a Mann-Whitney | 21 |
| 650 | _ |
_ |
$a Correspondence Analysis | 22 |
Penjelasan Field MARC21:
- 001: Control Number
- 005: Date and Time of Latest Transaction
- 020: ISBN
- 100: Main Entry - Personal Name
- 245: Title Statement
- 250: Edition Statement
- 260: Publication Information
- 300: Physical Description
- 650: Subject
- 700: Added Entry - Personal Name
Aksi Cepat
Informasi Katalog
Ditambahkan: 25 Jul 2022
Disetujui OPAC: 25 Jul 2022
Disetujui OPAC: 25 Jul 2022