00000nam 2200000 4500 INLIS000000000009952 20220725201008.0 220725||||||||| | ||| |||| || || 0010-072200000009952 5(E20) WAH A Wahyuni, Tri Sumarwan, Ujang Pembimbing Fahmi, Idqan Pembimbing Analisis perilaku nasabah dan efektifitas iklan televisi produk tabungan britama pt bank rakyat indonesia (persero) tbk di jakarta 2005 169 hlm Tesis Manajemen Pemasaran Britama Cross Tabulation Brand Awareness Advertising Awareness Efektivitas Iklan Customer Repsponese Index (Cri) Consumer Decision Model (Cdm) Mann-Whitney Correspondence Analysis