=LDR  00000nam  2200000   4500
=001  INLIS000000000009952
=005  20220725201008.0
=008  220725|||||||||   |   |||   |||| ||   ||
=035    $$a 0010-072200000009952
=084    $$a 5(E20) WAH A
=100    $$a Wahyuni, Tri
=700    $$a Sumarwan, Ujang $E Pembimbing
=700    $$a Fahmi, Idqan $E Pembimbing
=245    $$a Analisis perilaku nasabah dan efektifitas iklan televisi produk tabungan britama pt bank rakyat indonesia (persero) tbk di jakarta
=260    $$c 2005
=300    $$a 169 hlm
=502    $$a Tesis
=650    $$a Manajemen Pemasaran
=650    $$a Britama
=650    $$a Cross Tabulation
=650    $$a Brand Awareness
=650    $$a Advertising Awareness
=650    $$a Efektivitas Iklan
=650    $$a Customer Repsponese Index (Cri)
=650    $$a Consumer Decision Model (Cdm)
=650    $$a Mann-Whitney
=650    $$a Correspondence Analysis