<?xml version="1.0" encoding="UTF-8"?>
<srw_dc:dc xmlns:srw_dc="info:srw/schema/1/dc-schema" xmlns:dc="http://purl.org/dc/elements/1.1/">
  <dc:creator>Wahyuni, Tri</dc:creator>
  <dc:title>Analisis perilaku nasabah dan efektifitas iklan televisi produk tabungan britama pt bank rakyat indonesia (persero) tbk di jakarta</dc:title>
  <dc:date>2005</dc:date>
  <dc:subject>Manajemen Pemasaran</dc:subject>
  <dc:subject>Britama</dc:subject>
  <dc:subject>Cross Tabulation</dc:subject>
  <dc:subject>Brand Awareness</dc:subject>
  <dc:subject>Advertising Awareness</dc:subject>
  <dc:subject>Efektivitas Iklan</dc:subject>
  <dc:subject>Customer Repsponese Index (Cri)</dc:subject>
  <dc:subject>Consumer Decision Model (Cdm)</dc:subject>
  <dc:subject>Mann-Whitney</dc:subject>
  <dc:subject>Correspondence Analysis</dc:subject>
</srw_dc:dc>