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Business ethics: ethical decision making and cases
Bishop, David L.; Lee, David S.; O.C Ferrel; Fraedrich, John; Ferrell, Linda Cengage learning 2019
Business Ethic -- Business Ethics -- Moral Foundations -- Social Responsibilty -- Corporate Governance -- Global Culture -- Multinational Corporations -- Ethical Culture -- Kasus Starbucks -- Kasus Walmart -- Kasus Google
Marketing transformation: marketing practice in an ever changing ...
Patricia Rossi; Nina Krey Springer 2018
Marketing Management -- Marketing; Gap To Celebrity-Endorsed; Marketing Strategy; Advertisisng; Relationship; Marketing Brexit -- Rethinking Sponsorship -- Immigran Consumers -- Sport Sponshorship -- E-Wom -- M-Brand Equity -- M-Commerce -- Tie Up Technology -- Innovatio
Business Relationship Management and Marketing : mastering busine...
Michael Kleinaltenkamp; Wulff Plinke; Ingmar Geiger Editors Springer 2015
Business Relationship Management -- Relationship Management -- Business Relationship -- Marketing -- Customer -- Pemasaran -- Manajemen Hubungan Bisnis -- Hubungan Bisnis -- Csr
Living without mathematial statistics : accurate analysis, diagn...
Ruefer, Herbert Springer 2019
Mathematical Statistics -- Engineering Mathematics -- Analysis Of Variables -- Static Systems -- Dynamic Systems -- Orthogonal Array -- Metode Taguchi -- Input-Output Relations -- Clasification Of Systems -- Digital Data -- Quantitative Modelling -- Time Series -- Root-Cause-A
Blockchain revolution : how the technology behind bitcoin and ot...
Tapscott, Don ; Tapscott, Alex Portfolio 2016
Bitcoin -- Lcsh -- Electronic Funds Transfers -- Electronic Commerce -- Mobile Commerce -- Technological Innocations
The four : empat besar: DNA rahasia, amazon, Apple,facebook, dan ...
Galloway, Scott; Scallon,Kyle; Anshor, Zia Gramedia 2019
Perusahaan Besar-Teknologi Informasi -- Amazon -- Apple -- Facebook -- Google
Successful Decision Making : A Systematic Approach to Complex Pro...
Grunig, Rudolf; Kuhn, Richard springer 2005
Decision Making -- Decision Making -- Complex Problem -- Decision Problem
Unbranding: 100 pelajaran branding di era disruptif
Stratten, Scott ; Stratten, Alison Elex Media Komputindo 2018
Brand -- Unbranding -- Merek -- Logo -- Brand
Ethical Prospects : Economy, Society and Environment
Boda, Zsolt; Fekete Laszlo Springer Science+Business Media B.V
Ethical Prospects -- Economy -- Society -- Environment -- Business Ethics
Mobile Marketing Channel Online Consumer Behavior
Shareef, Mahmud Akhter; Dwivedi, Yogesh K.; Kumar, Vinod Springer 2016
Mobile Marketing -- Mobile Marketing -- Online Consumer -- Mobile Marketing -- Marketing Strategy -- Mobile Chanel -- Sms
Methods in behavioral research
Cozby, Paul C.; Bates, Scott C. McGraw hill 2015
Behavioral Research -- Research
Consumer behavior building marketing strategi
Hawkins, Del L; Mothersbaugh, David L. McGraw hill 2013
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