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Advertising and Promotion : an integrated marketing communicatio...
Belch, George E. ; Belch, Michael A. Mc Graw Hill 2015
Advertising -- Promotion -- Integrated Marketing -- Communication -- Source -- Massage -- Channel Factores -- Creative Strategy -- Media Planning -- Sales Promotion -- Personal Selling -- Periklanan -- Promosi
Business and Society : stakeholders, ethics, public policy
Lawrence, Anne T. ; Weber, James McGraw Hill 2017
Business -- Business Ethics -- Case Rana Plaza -- Case General Motors -- Organizational Ethics -- Business-Goverment Relations -- Managing For Sustainability -- Consumer Protection
The economics of money, banking, and financial markets
Mishkin, Frederic S Pearson 2016
Economic -- Banking -- Financial Market -- International Finance -- Monetary Policy -- Economic -- Money -- Pasar Keuangan
Human Resource Management
Mondy, R. Wayne ; Martocchio, Joseph J. Pearson 2016
Human Resource -- Hrm -- Sumberdaya Manusia -- Human Resource Planning -- Performance Mangement -- Training And Development
Strategic management and competitive advantage : concepts and cas...
Barney, Jay B. ; Hesterly, William S. Pearson 2015
Strategic Management -- Strategic -- Strategic Analysis -- Business-Level -- Corporate Strategies -- Merger -- Acqusition -- Analisis Strategi -- Strategi Perisahaan
Managing Organizational Change : a multiple perspective approach
Palmer, Ian ; Dunford, Richard ; Buchanan, David A. McGraw Hill 2017
Managing Change -- Organization Change -- Mental Models -- Innovation -- Communication Model
New Products Management
Crawford, C. Merle ; Benedetto, C. Anthony Di McGraw Hill 2015
Product Management -- Product -- New Product -- Creativity -- Design -- Team Management -- Produk -- Manajemen Produk
Supply Chain Management : strategy, planning and operation
Chopra, Sunil ; Meindl, Peter Pearson 2016
Supply Chain -- Marketing Channels -- Management -- Delivery Of Goods -- Management -- Physical Distribution Of Goods -- Management -- Customer Services -- Management -- Industrial Procurement -- Materials Management -- Supply Chain -- Operation -- Operasi -- Rantai Pasok
Consumer Behavior Buying, Having, and Being
Solomon, Michael R. Pearson 2018
Consumer Behavior -- Consumer -- Product -- Culture -- Personality -- Lifestyles -- Communication -- Decision Making -- Buying -- Social Media -- Income -- Decison Making
Foundations of Shari'ah Governance of Islamic Banks
Ginena, Karim ; Hamid, Azhar John Wiley sons 2015
Islamic Banks -- Banking -- Shari'ah -- Shari'ah Risk -- Shari'ah Supervisory Board
Let's think about : the power of advertising
Raum, Elizabeth Heinemann Library 2015
Advertising -- Advertising -- Promotion -- Periklanan -- Promosi
Equity crowdfunding for investors : a guide to risks, returns, re...
Freedman, David M. ; Nutting, Matthew R. John Wiley Sons 2015
Investasi -- Investors -- Crowdfunding -- Risks -- Invest -- Pnvestasi -- Pendanaan
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