Detail Katalog

ID: 6392

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International marketing

Edisi: 18th ed.

Pengarang:
Cateora, Philip R.; Money, R. Bruce; Gilly, Mary C.; Graham John L.

Penerbit:
McGraw-Hill

Tempat Terbit:
New York

Tahun Terbit:
2020

Bahasa:
eng

Subjek

Marketing-International -- International Marketing -- Internasional Trade -- Global Market -- Culture Change -- Business Ethics -- Management Style -- Culture -- B2b -- Global-To-Business -- Foreign Marketing

Deskripsi Fisik:
xxxii, 682 hlm. : ilus.; 27,5 cm

Nomor Panggil:
658.848 CAT

Control Number:
INLIS000000000006392

BIB ID:
0010-072200000006392

Status

Tersedia di OPAC Bibliografi Nasional Indonesia Karya Tulis Ilmiah Nasional

Informasi Eksemplar & Metadata

Nomor Barcode	Nomor Panggil	Akses	Lokasi	Ketersediaan
`0912020`	`658.848 CAT`	Dapat dipinjam	Rak A - Koleksi Buku	Tersedia
`0922020`	`658.848 CAT`	Dapat dipinjam	Rak A - Koleksi Buku	Tersedia
`0932020`	`658.848 CAT`	Dapat dipinjam	Rak A - Koleksi Buku	Tersedia

Format MARC21 - Total 26 field

Tag	Ind1	Ind2	Nilai	Urutan
001	`_`	`_`	INLIS000000000006392	1
005	`_`	`_`	20220716121310.0	2
008	`_`	`_`	220716\|\|\|\|\|\|\|\|\| \| \|\|\| \|\|\|\| \|\|eng\|\|	3
035	`_`	`_`	$a 0010-072200000006392	4
041	`_`	`_`	$a eng	5
082	`_`	`_`	$a 658.848	6
084	`_`	`_`	$a 658.848 CAT	7
100	`_`	`_`	$a Cateora, Philip R.	8
100	`_`	`_`	$a Money, R. Bruce	9
100	`_`	`_`	$a Gilly, Mary C.	10
100	`_`	`_`	$a Graham John L.	11
245	`_`	`_`	$a International marketing	12
250	`_`	`_`	$a 18th ed.	13
260	`_`	`_`	$a New York: $b McGraw-Hill, $c 2020	14
300	`_`	`_`	$a xxxii, 682 hlm.$b : ilus.;$c 27,5 cm	15
650	`_`	`_`	$a Marketing-International	16
650	`_`	`_`	$a International Marketing	17
650	`_`	`_`	$a Internasional Trade	18
650	`_`	`_`	$a Global Market	19
650	`_`	`_`	$a Culture Change	20
650	`_`	`_`	$a Business Ethics	21
650	`_`	`_`	$a Management Style	22
650	`_`	`_`	$a Culture	23
650	`_`	`_`	$a B2b	24
650	`_`	`_`	$a Global-To-Business	25
650	`_`	`_`	$a Foreign Marketing	26

Penjelasan Field MARC21:

001: Control Number
005: Date and Time of Latest Transaction
020: ISBN
100: Main Entry - Personal Name
245: Title Statement

250: Edition Statement
260: Publication Information
300: Physical Description
650: Subject
700: Added Entry - Personal Name

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Ditambahkan: 16 Jul 2022
Disetujui OPAC: 16 Jul 2022

Pencarian Terkait

Karya Cateora Dari McGraw-Hill Subjek: Marketing-Internatio... Tahun 2020