00000nam 2200000 4500 INLIS000000000006392 20220716121310.0 220716||||||||| | ||| |||| ||eng|| 0010-072200000006392 eng 658.848 658.848 CAT Cateora, Philip R. Money, R. Bruce Gilly, Mary C. Graham John L. International marketing 18th ed. New York: McGraw-Hill, 2020 xxxii, 682 hlm. : ilus.; 27,5 cm Marketing-International International Marketing Internasional Trade Global Market Culture Change Business Ethics Management Style Culture B2b Global-To-Business Foreign Marketing