=LDR  00000nam  2200000   4500
=001  INLIS000000000006392
=005  20220716121310.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000006392
=041    $$a eng
=082    $$a 658.848
=084    $$a 658.848 CAT
=100    $$a Cateora, Philip R.
=100    $$a Money, R. Bruce
=100    $$a Gilly, Mary C.
=100    $$a Graham John L.
=245    $$a International marketing
=250    $$a 18th ed.
=260    $$a New York: $b McGraw-Hill, $c 2020
=300    $$a xxxii, 682 hlm.$b : ilus.;$c 27,5 cm
=650    $$a Marketing-International
=650    $$a International Marketing
=650    $$a Internasional Trade
=650    $$a Global Market
=650    $$a Culture Change
=650    $$a Business Ethics
=650    $$a Management Style
=650    $$a Culture
=650    $$a B2b
=650    $$a Global-To-Business
=650    $$a Foreign Marketing