Detail Katalog

ID: 5222

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Marketing communications : a brand narrative approach

Pengarang:
Dahlen, Micael ; Lange, Fredrik; Smith, Terry

Penerbit:
John Wiley Sons

Tempat Terbit:
United Kingdom

Tahun Terbit:
2010

Bahasa:
eng

Communication In Marketing -- Branding (Marketing)

Deskripsi Fisik:
xxiv, 584 hlm : ilus.; 25,5 cm

Nomor Panggil:
658.802 DAH M

Control Number:
INLIS000000000005222

BIB ID:
0010-072200000005222

Tersedia di OPAC Bibliografi Nasional Indonesia Karya Tulis Ilmiah Nasional

Nomor Barcode	Nomor Panggil	Akses	Lokasi	Ketersediaan
`1382015`	`658.802 DAH M`	Dapat dipinjam	Rak A - Koleksi Buku	Tersedia

Format MARC21 - Total 15 field

Tag	Ind1	Ind2	Nilai	Urutan
001	`_`	`_`	INLIS000000000005222	1
005	`_`	`_`	20220716120957.0	2
008	`_`	`_`	220716\|\|\|\|\|\|\|\|\| \| \|\|\| \|\|\|\| \|\|eng\|\|	3
035	`_`	`_`	$a 0010-072200000005222	4
041	`_`	`_`	$a eng	5
082	`_`	`_`	$a 658.802	6
084	`_`	`_`	$a 658.802 DAH M	7
100	`_`	`_`	$a Dahlen, Micael	8
100	`_`	`_`	$a Lange, Fredrik	9
100	`_`	`_`	$a Smith, Terry	10
245	`_`	`_`	$a Marketing communications : a brand narrative approach	11
260	`_`	`_`	$a United Kingdom: $b John Wiley Sons, $c 2010	12
300	`_`	`_`	$a xxiv, 584 hlm$b : ilus.; $c 25,5 cm	13
650	`_`	`_`	$a Communication In Marketing	14
650	`_`	`_`	$a Branding (Marketing)	15

Ditambahkan: 16 Jul 2022
Disetujui OPAC: 16 Jul 2022