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=005  20220716120957.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000005222
=041    $$a eng
=082    $$a 658.802
=084    $$a 658.802 DAH M
=100    $$a Dahlen, Micael
=100    $$a Lange, Fredrik
=100    $$a Smith, Terry
=245    $$a Marketing communications : a brand narrative approach
=260    $$a United Kingdom: $b John Wiley Sons, $c 2010
=300    $$a xxiv, 584 hlm$b : ilus.; $c 25,5 cm
=650    $$a Communication In Marketing
=650    $$a Branding (Marketing)