<?xml version="1.0" encoding="UTF-8"?>
<srw_dc:dc xmlns:srw_dc="info:srw/schema/1/dc-schema" xmlns:dc="http://purl.org/dc/elements/1.1/">
  <dc:creator>Dahlen, Micael</dc:creator>
  <dc:creator>Lange, Fredrik</dc:creator>
  <dc:creator>Smith, Terry</dc:creator>
  <dc:title>Marketing communications : a brand narrative approach</dc:title>
  <dc:publisher>John Wiley Sons,</dc:publisher>
  <dc:date>2010</dc:date>
  <dc:subject>Communication In Marketing</dc:subject>
  <dc:subject>Branding (Marketing)</dc:subject>
</srw_dc:dc>