Detail Katalog

ID: 1627

Gambar cover belum diupload

Promotional strategy : managing the marketing communications process

Edisi: 8th.ed.

Pengarang:
Engel, James F.; Warshaw, Martin R.; Kinnear, Thomas C.

Penerbit:
Irwin/McGraw Hill

Tempat Terbit:
Boston

Tahun Terbit:
1994

Bahasa:
eng

Marketing - Management

Deskripsi Fisik:
xv, 624 hlm. : ilus.; 24 cm.

Nomor Panggil:
658.8 ENG P

Control Number:
INLIS000000000001627

BIB ID:
0010-072200000001627

Tersedia di OPAC Bibliografi Nasional Indonesia Karya Tulis Ilmiah Nasional

Nomor Barcode	Nomor Panggil	Akses	Lokasi	Ketersediaan
`1102001`	`658.8 ENG P`	Dapat dipinjam	Rak A - Koleksi Buku	Tersedia

Format MARC21 - Total 15 field

Tag	Ind1	Ind2	Nilai	Urutan
001	`_`	`_`	INLIS000000000001627	1
005	`_`	`_`	20220716120221.0	2
008	`_`	`_`	220716\|\|\|\|\|\|\|\|\| \| \|\|\| \|\|\|\| \|\|eng\|\|	3
035	`_`	`_`	$a 0010-072200000001627	4
041	`_`	`_`	$a eng	5
082	`_`	`_`	$a 658.8	6
084	`_`	`_`	$a 658.8 ENG P	7
100	`_`	`_`	$a Engel, James F.	8
100	`_`	`_`	$a Warshaw, Martin R.	9
100	`_`	`_`	$a Kinnear, Thomas C.	10
245	`_`	`_`	$a Promotional strategy : managing the marketing communications process	11
250	`_`	`_`	$a 8th.ed.	12
260	`_`	`_`	$a Boston: $b Irwin/McGraw Hill, $c 1994	13
300	`_`	`_`	$a xv, 624 hlm.$b : ilus.;$c 24 cm.	14
650	`_`	`_`	$a Marketing - Management	15

Ditambahkan: 16 Jul 2022
Disetujui OPAC: 16 Jul 2022