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=001  INLIS000000000001627
=005  20220716120221.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000001627
=041    $$a eng
=082    $$a 658.8
=084    $$a 658.8 ENG P
=100    $$a Engel, James F.
=100    $$a Warshaw, Martin R.
=100    $$a Kinnear, Thomas C.
=245    $$a Promotional strategy : managing the marketing communications process
=250    $$a 8th.ed.
=260    $$a Boston: $b Irwin/McGraw Hill, $c 1994
=300    $$a xv, 624 hlm.$b : ilus.;$c 24 cm.
=650    $$a Marketing - Management