00000nam 2200000 4500 INLIS000000000001627 20220716120221.0 220716||||||||| | ||| |||| ||eng|| 0010-072200000001627 eng 658.8 658.8 ENG P Engel, James F. Warshaw, Martin R. Kinnear, Thomas C. Promotional strategy : managing the marketing communications process 8th.ed. Boston: Irwin/McGraw Hill, 1994 xv, 624 hlm. : ilus.; 24 cm. Marketing - Management