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Advertising and Promotion : an integrated marketing communicatio...
Belch, George E. ; Belch, Michael A. Mc Graw Hill 2015
Advertising -- Promotion -- Integrated Marketing -- Communication -- Source -- Massage -- Channel Factores -- Creative Strategy -- Media Planning -- Sales Promotion -- Personal Selling -- Periklanan -- Promosi
Fundamentals of Selling : costumers for life through Service
Futrell, Charles M McGraw-hill 2014
Selling -- Relationship Marketing
Selling : principles and practices
Russell, Frederic Arthur; Beach, Frank Herman; Buskirk, Richard /Hobart McGraw-Hill Book Company 1982
Selling
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