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Triad power : the coming shape of global competition
Joint Ventures
Managing brand Equity
Brand Name Product-Valuation
The Business of innovation : managing the corporate imagination f...
Knowledge Management
The Marketing imagination
Marketing
Consumer behavior
Consumer Behavior
Strategy safari:a guided tour through the wilds of strategic mana...
Strategic Planning
The Competitive advantage of nations
Competition-International
Public administration
Public Administration
Social marketing : strategies for change public behavior
Social Marketing
Corporate culture and performance
Corporate Culture
The McGraw-Hill collage workbook : to accompany Marius/Wiener The...
Work Book - College
Delivering quality service : balancing customer perceptions and e...
Customer Service
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