Detail Katalog

ID: 2278

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Advertising and integrated brand promotion

Edisi: 3rd.ed.

Pengarang:
Oguinn, Thomas C.; Allen, Chris T.; Semenik, Richard J.

Penerbit:
Thomson/South-Western

Tempat Terbit:
Mason, Ohio

Tahun Terbit:
2002

Bahasa:
eng

Advertising

Deskripsi Fisik:
xxxix, 773 hlm : ilus.; 29 cm.

Nomor Panggil:
659.1 OGU A

Control Number:
INLIS000000000002278

BIB ID:
0010-072200000002278

Tersedia di OPAC Bibliografi Nasional Indonesia Karya Tulis Ilmiah Nasional

Nomor Barcode	Nomor Panggil	Akses	Lokasi	Ketersediaan
`0042004`	`659.1 OGU A`	Dapat dipinjam	Rak A - Koleksi Buku	Tersedia

Format MARC21 - Total 15 field

Tag	Ind1	Ind2	Nilai	Urutan
001	`_`	`_`	INLIS000000000002278	1
005	`_`	`_`	20220716120348.0	2
008	`_`	`_`	220716\|\|\|\|\|\|\|\|\| \| \|\|\| \|\|\|\| \|\|eng\|\|	3
035	`_`	`_`	$a 0010-072200000002278	4
041	`_`	`_`	$a eng	5
082	`_`	`_`	$a 659.1	6
084	`_`	`_`	$a 659.1 OGU A	7
100	`_`	`_`	$a Oguinn, Thomas C.	8
100	`_`	`_`	$a Allen, Chris T.	9
100	`_`	`_`	$a Semenik, Richard J.	10
245	`_`	`_`	$a Advertising and integrated brand promotion	11
250	`_`	`_`	$a 3rd.ed.	12
260	`_`	`_`	$a Mason, Ohio: $b Thomson/South-Western, $c 2002	13
300	`_`	`_`	$a xxxix, 773 hlm$b : ilus.;$c 29 cm.	14
650	`_`	`_`	$a Advertising	15

Ditambahkan: 16 Jul 2022
Disetujui OPAC: 16 Jul 2022