=LDR  00000nam  2200000   4500
=001  INLIS000000000002278
=005  20220716120348.0
=008  220716|||||||||   |   |||   |||| ||eng||
=035    $$a 0010-072200000002278
=041    $$a eng
=082    $$a 659.1
=084    $$a 659.1 OGU A
=100    $$a Oguinn, Thomas C.
=100    $$a Allen, Chris T.
=100    $$a Semenik, Richard J.
=245    $$a Advertising and integrated brand promotion
=250    $$a 3rd.ed.
=260    $$a Mason, Ohio: $b Thomson/South-Western, $c 2002
=300    $$a xxxix, 773 hlm$b : ilus.;$c 29 cm.
=650    $$a Advertising