00000nam 2200000 4500 INLIS000000000000851 20220716120041.0 220716||||||||| | ||| |||| ||eng|| 0010-072200000000851 eng 658.8 658.8 WAL M Walker, Orville C. Boyd, Harper W. Larreche, Jean-Claude Marketing strategy : planning and implementation Boston: IRWIN, 1992 xxiv, 502 hlm 23 cm. Marketing-Management