00000nam 2200000 4500 INLIS000000000006593 20220716121350.0 220716||||||||| | ||| |||| ||eng|| 0010-072200000006593 eng 658.8 658.8 KOT P Kotler, Philip Gary Armstrong Marc Oliver Opresnik Principle of marketing 18 Ed. United Kingdom: Pearson, 2021 728hlm. : ilus.; 27cm Marketing Marketing Business Markets Marketing Communication Advertising Public Relations Online Social Media Mobile Marketing Social Responsibility